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What is SEM?
Search Engine Marketing (SEM) has a few different definitions depending on who you ask, but generally SEM is the use of paid advertising to increase your websites visibility. Paying for google ads to rank for targeted keywords is a good example of SEM.
Why is it important?
With the proper use of SEM you can have your website appear on the top result on google for certain keywords. The key is figuring out which short-tail and long-tail keywords are most beneficial for your campaign. You want to have clicks that converts to sales for you and that's exactly where SEM comes into play.
How Can We Help?
Our job is to figure out exactly what your potential customers are typing into google so that we can rank first on that specific keyword. The key is being creative and understanding the psychology behind your customer. That's why we take the time to understand your business so that we can understand your customers.
We use this information to determine the best keywords to use for your company. It sounds easy, but you have to continuously analyze and test your keywords to keep a low cost per click (CPC) and most importantly maintain a postitive return on ad spend (ROAS).
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