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What is Social Media Marketing?

Social media marketing is the process of generating leads and revenue from one or multiple social media platforms. This can be by way of paid ads, contests, influencer campaigns or organic traffic. Some of the main platforms for social media marketing are Facebook, Instagram, Twitter, Tik-Tok, YouTube, LinkedIn, Reddit & Pinterest amongst others.

Why is it important?

Social media marketing brings customers directly to you!

In other forms of customer acquisition like email marketing, cold calling and direct messaging you are responsible for reaching out to the customer, but with social media marketing (SMM), the customers see value in your content and reach out to you!

The fact that your potential customer or client already sees value in your offering allows you to convert these leads to sales at a much higher rate.

How Can We Help?

Our job is to create a stellar marketing campaign that will not only garner your prospects attention, but convert that attention into a loyal customer. 

The first step is to understand who your audience is and where can we best reach them. You may have a younger audience who will be found predominantly on Tik-Tok and Instagram or you may need to reach an older audience on Facebook or YouTube.

Once we understand your audience we can begin crafting compelling and engaging content that will gain your prospects attention and trust. Then we must keep posting consistently so that we are staying in front of your prospects. 

© 2022 by America First Marketing

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